Control the processes, not the people

Control the processes, not the people

Why?

Because when we have a good control over the processes we don`t need to control the people. With the implementation of different new technologies, it`s very easy to create good processes and to have good control over them. We have to keep in mind that when we are creating the processes we have to do it with our employees. Also, we have to review and update them during the time in order to keep them suitable for the work reality. If there is a delay, then you should review the process and see what is the reason causing this delay, then you can correct the process or creating a new one depending on the situation. And all this we have to do with our employees. It`s teamwork.

We need to give freedom and empower people in order to let them perform the work for which we hired them in the best possible way. As Steve Jobs said: “It doesn`t make sense to hire smart people and tell them what to do, we hire smart people so they can tell us what to do.”

And also it depends on what someone understands for undermanagement. For example, in accountancy, if you don`t have problems it`s a sign of well-performed work but most of the managers don`t understand it and don`t appreciate it till they don`t start to have problems and then realize that to not have problems is good work.

Regarding management, I prefer to talk about leadership management because this is the future of management and is lasting longer when you walk out of the room.

Staykova
Effective online comunication

COMMUNICATION IS THE KEY

During the pandemic and working from distance is crucial for our business and activities to have good and effective online communication.

What kind of communication we have?

  • Communication with our team
  • Communication with our clients
  • Communication with our partners

Communication with our team

  • Choose more than one channels of
    communication

 Why?

In case of technical issues, you will be
able to switch to the other tool very fast without
losing time.

  • When you prepare for a meeting send the
    information to all members and request their
    questions before the meeting. Your team will
    have time to analyze the information and come
    to you with better questions, suggestions, or
    topics which are rising and connected to the
    meeting subject.
  • Set a clear agenda for the meeting.
  • Splitt the meeting into different stages:

 – Main information
 – Discussion: questions, suggestions, and other
relevant topics
 – Taking a decision – make sure that before the
end of the meeting you have made a decision
or action plan for execution, depending on the
subject

Communication with your clients

  • Use social media to be close to your clients
  • Communicate clearly your vision, product, and services to your clients through the social media channels
  • Give your clients more opportunities to contact you: on your web page, social media pages, chats, and other relevant apps. Make it easy to clients to find you and communicate with you.

Communication with your partners

  • Make it easy for your partners to find and communicate with you
  • Look at others not as your competitors but as your partners
  • Give opportunity to your partners to expand your activities and grow together during the pandemic creating different partnership programs

Make your brand outstanding and recognizable!​

Staykova
Affiliate Marketing

Make everybody your sales managers!

  • With affiliate marketing, you are making your clients and other people your sales manager.
  • It`s applicable for all types of business, services, or products.
  • You don`t need to pay in advance to promote your business.
  • You are paying for results
  • You are growing together with your clients and your affiliates

WHY ADVERTISEMENT FROM „PERSON TO PERSON“IS THE EASIEST AND MOST RELEVANT NOW THEN EVER?

  • Today due to the pandemic we are all online
  • We spend a lot of time interacting together online and on social media and this is making it one of the best and fastest way to spread the words of your services and products
  • Do you know how fast the fake news is spreading?
    I guess you know already.
  • Now can you imagine how fast your company can be spread by happy clients?

 

Your happy clients are your best promoters!

Staykova